Colchester Pet Stores were looking for a website and a new identity. Having been in the centre of Colchester for well over 50 years and spanning generations, they were well known in the area as fun and freindly and wanted their site and branding to reflect this.
Our approach to the website was to make use of the animals, after all, this is what people love. The imagery used had to be warm, friendly and inviting to reflect the shops ethos.
Our strategy began with structuring his product range to make it easy for users to navigate and find everything they are looking for. We then moved on to working on a look and feel for the site that reflected the look and feel of the store.
- High quality, animal based imagery
- Quick access to all product ranges
- Content to warm and inviting aspect of the brand