Our approach to the website was to combine the humour and the outstanding craftsmanship that is created with every single product. We wanted to showcase the artistry along with the functionality to be able to deliver on what was required.
Our strategy began with the task of understanding how to connect with multiple audiences who stray into the borderlines of funny and rude but at the same time appreciate that this is intended to be funny rather than offensive. This meant that we had a very fine line to tread upon and work closely with the Do Something David team in order to fulfil.
- High quality imagery and an artistic appreciation
- Quick access to all categories and the scope to create more as and when required
- Ensure all content adheres to strict brand guidelines
- Content to reflect humorous aspect of the brand