Our approach to the setup was to first take all of their products in hand, we’re talking over 2000 individual product lines. Each product needed to be checked to make sure it was commercially viable to go on each particular platform. Once a product had been signed off for a platform, each product needed product details to be completed and pricing rules implemented.
Once we got through the initial task of getting all the products 100% ready, we then uploaded the products onto all platforms. It was the a case of managing products over time; which advertising campaigns would they go in, which products are SFP, AFP or not Prime at all and managing pricing against competitors whilst sticking to their pricing rules.
- 300% year on year increase in turnover on Ebay
- Over 3000 orders in the first two months
- Average order value increase of 72%