Our approach to the website was to ensure that the site was product led and allowed the user to find all products with ease and then be guided through the checkout process in a simple manner.
Our strategy began with the task of understanding how to connect with an audience that sits across a wide budget range and yet ensure that we are showing them the products that they are most likely to purchase.
The ecommerce website needed to allow users to purchase products in single or multiple items as well as being able to offer a range of different discount types.
- High quality, lifestyle based imagery
- Quick access to all products
- Easy to navigate
- Easy to manage admin