Lexden RFC wanted a new website to reflect the clubs modern look and feel. Whilst there is a huge amount of information available on the site, they wanted existing members and potential new members alike, to be able to find all the information they needed as easily and quickly as possible. Being a very social club, there needed to be areas where events, news and leagues could be viewed
Our strategy began with understanding that there needed to be a balance between functionality for exiting members and functionality for new members. Once we found that balance, we then had to look at the individual disciplines and see how we matched them to audience types that we had identified.
- Imagery based on club lifestyle
- Quick access to all activities, tailored to the individual
- Brand development
- Ability achieve objectives on one website rather than 3