Lexden Rackets & Fitness Club

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Creating the new Lexden RFC Website

Lexden Rackets & Fitness Club is a sports club in the heart of Colchester and is run by committee. WR Squared were approached ta redesign the website and take over the ongoing marketing to cover their key areas of Squash, Tennis, Racketball, Gym and Swimming.

Lexden RFC wanted a new website to reflect the clubs modern look and feel. Whilst there is a huge amount of information available on the site, they wanted existing members and potential new members alike, to be able to find all the information they needed as easily and quickly as possible. Being a very social club, there needed to be areas where events, news and leagues could be viewed

Our strategy began with understanding that there needed to be a balance between functionality for exiting members and functionality for new members. Once we found that balance, we then had to look at the individual disciplines and see how we matched them to audience types that we had identified.

We identified:

  • Imagery based on club lifestyle
  • Quick access to all activities, tailored to the individual
  • Brand development
  • Ability achieve objectives on one website rather than 3
Lexden Rackets & Fitness Club
Lexden Rackets & Fitness Club

We were tasked to create a website that allowed members to complete tasks in order to relive pressure on admin creating something that was user friendly and engaging.

WR Squared have been our digital marketing partner for the last two years and since joining with them, we have never looked back. Great team and great support, we’d highly recommend them.

The Trustees, Lexden Rackets & Fitness Club

Technical Elements

WordPress CMS  |  Bookings  |  Ecommerce  |  Events  |  Blog

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