Our approach to the website was to use the imagery as a starting point and work around that. They already had a lot of imagery to hand which enabled us to build a storyboard type concept for the website.
Our strategy began with the task of understanding who their target audience was and how we can get the website to appeal to them using the brand and style guide that had been produced. We had to work very closely with Next Water Treatment as well as David Banks to produce new imagery that brought the website and concepts together perfectly.
- High quality, cartoon based imagery
- Quick access to all information, tailored to the individual
- Ensure all content adheres to strict brand guidelines
- Content to reflect humorous aspect of the brand