Our approach to the website was to combine the beautiful aesthetics of their location with the functionality that is expected in the hospitality sector, to deliver something that is visually stunning but also allows the user to achieve everything they set out to do in a quick and easy manner.
Our strategy began with the task of understanding how to connect with an audience that has many different facets such as those who already dive, those who want to dive but haven’t yet and those who would dive but haven’t been exposed to it yet. That meant we needed to work closely with the RDC team to learn how to resonate with their target audience.
- High quality, lifestyle based imagery and video shot on location
- Quick access to all activities, tailored to the individual
- Ensure all content adheres to strict brand guidelines
- Content to reflect fun and exciting aspect of the brand