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Creating the new Acculith Website

Acculith has been established since 1976 and work with a huge range of well known brands. It had to be quietly elegant, classy and luxurious. The purpose of the website was to ensure they could showcase their huge portfolio yet still make it very easy for user to navigate the site.

Our approach to the website was to focus on the quality creatives that they create for their clients. As you can see, their work speaks for themselves.

Our strategy began with the task of categorising their huge portfolio of work and how we translate that into a structure that is navigable and streamlined. Once we had the structure in place, we then matched audience types to categories to ensure that they were relevant to each other.

We identified:

  • High quality, portfolio based imagery
  • Quick access to all services, tailored to the individual
  • Ensure all content adheres to strict brand guidelines
  • Content to reflect quality of work
  • Effective user journey leading to clear call to action

We were tasked to create something that was future proof, elegant and engaging whilst being user friendly and effective.

WR Squared are a pleasure to work with. They guided us through the journey of creating a fantastic responsive website and helped us with migrating all our social media platforms.

Nothing was too much to ask for and the response to any changes, however whimsical, were updated and applied to the site without question (Unless with their honest expert advice, it was not in our businesses interest!). We have exactly what we envisaged and then some!

Claire Lloyd-Hallett, Director, Acculith Ltd

Technical Elements

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